AURORA | A new partnership with Aurora public libraries and several of the city’s brewmasters went so well in its inaugural year that officials have decided to expand the program celebrating both books and beer in 2017.
The Aurora Public Library’s “Explore Aurora Craft Brews Tour” is growing its so-called passport program to include eight local watering holes from May 1 to Oct. 31 this year, the city announced in a news release Monday.
Organized by Aurora Public Libraries and Visit Aurora, the city’s de facto nonprofit tourism arm, the program offers prizes to people who visit various Aurora suds spots. In 2017, those breweries include Cheluna Brewing Co., Comrade Brewing Co., Dry Dock Brewing Co., Launch Pad Brewery, Peak to Peak Taproom, Stanley Beer Hall, Two22 Brew and Ursula Brewery.
Only four breweries participated in the program in 2016, according to a post on the city’s Facebook page from last January.
Participants are eligible to win prizes, including growlers and pint glasses, by getting stamps from beer servers in a small “passport” booklet that can be obtained at any Aurora library, online at AuroraLibrary.org and at some participating businesses. Participants must purchase a pint of beer to get a stamp. Four stamps nets a souvenir pint glass, and eight stamps will get imbibers a complimentary glass growler.
About 300 people participated in the program last year, according to Abraham Morales, spokesman for the city.
Megan Ellis, outreach and programming coordinator for the city’s library system, said the program helps highlight the ever-changing and multi-faceted functions of municipal libraries in 2017.
“Libraries in the 21st century are much more than just books so partnering with the eight local breweries gives us a great opportunity to support local business owners as well as showcase some of the fun, out-of-the-box offerings we have at the library,” Ellis said. “Last year’s inaugural tour was very well received, and we are excited to have Visit Aurora as a partnering host and new businesses join the tour this year.”
Participants will be able to pick up prizes they earn at any Aurora library through Nov. 8.